The modern refresh stays true to Southwest’s DNA while incorporating bolder, more modern colors, reflected across all facets of the business: planes, airports, corporate communications-even snack packaging. Every decision backs up the fact that the Values that put Southwest in the air in 1971 are the same Values that will take it into the future. The task, was to take everything Customers and Employees love about Southwest and turn it into a one-of-a-kind brand visualization.Įven as the identity evolved, the livery remained the same-with the bold brand colors reminding the world that Southwest isn’t like other airlines, and the Heart symbol on the belly of the plane conveying it as the airline with Heart and Hospitality. Southwest assembled a creative task force to tap more than 40 years of the Company’s history in an epic evolution of its visual identity. All countries are beautiful and our planes will take you to any of them. ![]() No longer the underdog of the 1970s, Southwest was ready for a brand identity that better reflected its status as an industry trailblazer and trendsetter. We love the whole world, the emblem elements say. It also successfully integrated AirTran Airways into its operations. Black Friday Offer Save 25 off all imagery use code: ALAMYBF25. With the Wright Amendment finally repealed, Southwest expanded into big-time markets like New York and Washington, D.C., and added international destinations, as well. Find the perfect southwest airline logo stock photo, image, vector, illustration or 360 image. The next evolution of the Southwest logo came in 2014-a big year for the airline on all counts. It appeared frequently in Southwest advertising and was featured in early iterations of the Southwest website. The Company had built its following around a brand promise that gave people the “freedom to fly,” so using imagery that reflected that sense of freedom was a natural extension of the brand. ![]() South West Airlines Logo - Southwest Airlines Logo Png (92+ images in. License: Wallpaper uploaded by our users, For desktop wallpaper use only, DMCA Contact Us. While it was never an official logo, the “takeoff image” became an important visual component of Southwest marketing in the 1990s and early 2000s. South West Airlines Logos in HD - PNG, SVG and EPS for vector files available.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |